Keyword: product placement

Search Results (2)
Research Article
Advertising Avoidance: A Consumer Socialization Perspective
Federico de Gregorio, Jong-Hyuok Jung, Yongjung Sung
Online Journal of Communication and Media Technologies, Volume 7, Issue 3, July 2017, 1-26
DOI: https://doi.org/10.29333/ojcmt/2597
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Research Article
Product Placement in TV Shows: The Effect of Consumer Socialization Agents on Product Placement Attitude and Purchase Intention
Eunseon Kwon, Jong-Hyuok Jung
Online Journal of Communication and Media Technologies, Volume 3, Issue 4, October 2013, 88-106
DOI: https://doi.org/10.29333/ojcmt/2448
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